So much for the book’s cover, what of its contents? Written by New York Times journalist Charles Duhigg, Smarter, Faster, Better: The Secrets of Being Productive is structured into eight main chapters, each representing what he labels ‘the eight ideas that seem most important in expanding productivity’ (6). Another clue is in the subtitle that, displaying the genre’s penchant for coating its nostrums in the sheen of science, pledges to reveal the ‘secrets of being productive’. The clue is in the title, which promises to make the committed reader ‘smarter, faster, better’. Smarter, Faster, Better: The Secrets of Being Productive. While finding that much of the text struggles to transcend the charge of ‘obviousism’, Richard Cotter does recommend two chapters that offer nuanced and striking insights of value to readers. In Smarter Faster Better: The Secrets of Being Productive, Charles Duhigg presents eight key ideas that can maximise the productivity of organisations, companies and individuals, focusing on how we make choices and frame decisions in daily life.
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